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Maximal in Australia---------News letter Nov., 2017

Post Time:2017-11-21

Maximal Monthly News

Issue #1711–Nov., 2017


Maximal in Australia

 

Fork Force Australia has officially opened its new headquarters in Larapinta, Brisbane, with Masashi Nishio, president of the new 80% owner, Nishio Rent All, on hand to mark the occasion. 

The partnership agreement settled last month, providing the world’s ninth-largest equipment rental company with its second operation in Australia, following a similar deal with Skyreach last year. 

For Nishio, the Fork Force partnership is not just a step towards growing marketshare, but also has significant strategic implications.

The president tells Forkliftaction News that one benefit is improving capital utilisation because Australian fleets generally only keep equipment for 10 years, while rental businesses in other markets retain their inventory for 15 years or more, so Fork Force’s machinery will get a second life in another region. 

 

The partnership has also opened a new supply channel for Nishio’s 400 branches, with Fork Force’s Chinese-built, Australian-specified Enforcer forklifts, reach trucks and pallet trucks to be adopted in other markets. "We want to expand this brand in South East Asia," he says, indicating it will be offered for sale and used to expand the forklift fleet. 

The new ownership will also improve Fork Force's access to Japanese equipment, taking advantage of Nishio's buying power. 

Nishio remains on the lookout for additional acquisitions in Australia in its aim to double the forklift rental fleet in the next one or two years. The preferred approach is a major stake purchase, with the current owners remaining involved and incentivised to grow the business. 

Nishio Rent All does not believe in bringing in Japanese management, he stresses, because they don’t understand the local market. "We have to work together," he says. 

Fork Force, founded in 1999, has a fleet of around 1,000 machines. Besides its new facility in Brisbane, there are branches in Melbourne and Toowoomba.

Data source: www.forkliftaction.com

Storage Forklifts Information

Below are the Maximal storage forklifts to 20th Nov. for your reference.

(Note: storage forklifts information below is updated monthly while the stork information is changing time to time, so the real-time stock information subjects to sales men’s feedback.)


Chinese Forklift Truck Export Order Statistics Reference

(Jan. to Oct. of 2017)

 

Electric

IC

Total

EUROPE

2661

11220

13881

AMERICA

1433

10643

12076

ASIA

3256

16117

19373

AFRICA

445

4575

5020

OCEANIA

515

2846

3361

WORLD

8310

45401

53711

 

Remark:

If you need different country order data, please feel free to contact us.

 

Maximal Forklift News letter Center

Email:

      For sales

 info@maxforklift.com

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      parts@maxforklift.com

Fax: 0086-571-28001569

Tel:   Sales:  0086-571-28979902

             0086-571-28935028

             0086-571-28001566

Sales specialist: 0086-571-28205156

             0086-571-28205157



Add:No.1 Jinxin Road, Lushan Industrial Area, Fuyang, Hangzhou, Zhejiang province, China.
Tel: Sales: 0086-571-28979902  0086-571-28935028
     0086-571-28001566
Sales specialist: 0086-571-28205156 0086-571-28205157
Fax:0086-571-28001569
Email:For sales info@maxforklift.com
For spare parts parts@maxforklift.com

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