ZHEJIANG, CHINA - From January 14 to January 16, 2020, Hyster-Yale Maximal Forklift (Zhejiang) Co., Ltd. (Maximal) hosted its inaugural Maximal Dealer Conference under the theme "Change For Future." More than 30 dealers from various countries and regions participated in the three-day event aimed at fostering collaboration and showcasing the company's advancements.

Since its establishment in 2006, Maximal has emerged as a key player in the forklift industry. The company achieved a significant milestone in June 2018 when it was officially acquired by Hyster-Yale Group (HYG). This partnership has marked a new era of growth and development for Maximal, with its global dealer network playing a crucial role in its success.

During the conference, attendees were welcomed with a tour of Maximal's state-of-the-art facilities, including its intelligent factory, advanced testing laboratories, and clean, efficient production processes. The tour left a strong impression on dealers, reinforcing their trust in the quality and innovation behind Maximal's product lines.

The highlight of the event was the launch of the Maximal A-series forklifts. To give dealers firsthand experience, interactive “Ride and Drive” activities were organized, allowing participants to test the forklifts and engage directly with the products. Dealers also enjoyed “Golden Egg” activities, offering generous rewards and adding excitement to the event.

In addition to product showcases, Maximal presented its 2020 development plan, emphasizing its commitment to growth and innovation. The conference provided a platform to share updates on the company's progress and outline its vision for the future, strengthening dealer confidence in continued collaboration.

The event concluded with an evening gala celebrating the long-standing partnership between Maximal and its dealers. A decade of mutual support and loyalty was honored through performances that culminated in a group singalong and dance, creating a memorable climax to the festivities.

Maximal's first dealer conference marks a step forward in its journey of expanding its global reach and enhancing its partnerships, embodying the spirit of "Change For Future."