On May 23rd-24th, 2024, the 2nd Maximal Dealer Conference, themed "Your Right Partner," was hosted in Hangzhou by Hyster-Yale Maximal Forklift Co., Ltd. More than 50 dealers from around the globe attended this two-day event.

The conference commenced with an insightful presentation by Simon Munn, the Vice President of Dealer Business Development at HYM. He reviewed the export business achievements over the past three years and discussed the key strategies and growth plans moving forward.

(Pciture: Simon Munn，Vice President of Dealer Business Development of HYM)

The rest of the agenda was packed with several sessions focusing on new product training, in-depth aftersales business discussions, and major marketing initiatives for 2025. The highlight moments of this event was the product demonstration show, where dealers had the opportunity to interact with, and even test drive, the latest products on-site, allowing them to fully appreciate the product benefits firsthand.

The 2024 Maximal Dealer Meeting concluded successfully, with all dealers expressing their confidence in the future prospects of the Maximal brand.

We extend our best wishes to everyone for success in their business endeavors.